1. Connect the event and define what matters
Agree the source feed, content rights and eligible parts of the event. A goal, touchdown, replay or interview may call for different selection and duration rules. Define when an event is ready to publish and whether human approval is required.
2. Identify the moment in context
Video understanding can combine scene changes, action, speech and other available context to identify candidate highlights. A visually dramatic shot is not automatically the best story. Include enough lead-in and aftermath for a viewer to understand the play.
3. Recompose for the destination
A horizontal broadcast becomes a vertical experience through Smart Composition. Preserve the relevant player, ball or action together with essential graphics. Where one crop loses important information, use an appropriate multi-region composition.
4. Review and deliver
Check replays, scoreboards, captions and camera changes. Deliver the approved derivative with source identifiers, timestamps and the link to the full event or story. Live processing delay varies with the workflow and must be measured in a trial.
An example workflow, not a claimed customer result
For a live game, a team might request a short vertical scoring highlight, a replay-linked website clip and a Top Videos moment. Those outputs use the same original feed but have different editorial and publishing rules. The existing World Cup case study documents historical video discovery work, not this specific workflow.