THE SHIFT IN NUMBERS

More attention.
More opportunity.

Two perspectives on the shift toward digital video.

ATTENTION IS MOVING

Daily viewing among U.S. adults, hours:minutes

Digital videoTraditional TV

3:00

3:16

2021

3:20

3:10

2022

3:38

3:02

2023

3:50

2:55

2024

4:00

2:48

2025

Source: eMarketer / Insider Intelligence, February 2024 forecast. 2024–2025 are forecasts from that edition. Source ↗

INFRASTRUCTURE IS EXPANDING

Global online video platform market, USD billions

10.3

12.2

14.5

17.2

20.4

24.3

28.8

34.2

40.6

48.2

57.2

2023 base estimate; 2024–2033 projections. A forecast, not realized revenue. Market.us Scoop ↗

These published forecasts describe viewing and market revenue. They do not measure the number of derivatives required per video.

More attention.More opportunity.