Turn video experiences into commercial opportunities.
Minute-ly.com video products can support sponsorship, branded transitions and advertising opportunities within the generated viewing experience.
- Input
- Generated video experiences and approved advertising creative
- Output
- Sponsored moments, branded transitions and scoped ad inventory
- Workflow
- Publisher-specific commercial integrations
Illustrative sponsorship concepts.
Create a branded transition.
A transition between two stories can carry a brand experience. Define its placement, duration, labeling and frequency so it fits the viewing journey and meets the publisher’s advertising rules.
Offer direct sponsorship.
A commercial partner can sponsor a Top Videos or vertical experience. Agree the creative, campaign reporting, eligible content and contractual terms before launch.
Connect contextual and programmatic opportunities.
Contextual advertising and programmatic demand depend on the player, ad stack, rights and inventory definitions. Scope them with the monetization team rather than assuming every deployment uses the same model.
Measure revenue alongside experience.
Track revenue, fill, ad delivery and viewing behavior together. Additional inventory is valuable when it supports the audience experience and delivers measurable commercial value. Revenue is not guaranteed by creating more video assets.
Questions, answered.
Can generated video products be sponsored?
Yes. Sponsorship opportunities can be designed into the product, with placement and reporting defined for the publisher.
Are branded transitions traditional pre-roll ads?
They are transitions within an experience. Their format and inventory classification must be agreed with the publisher and ad partners.
Is programmatic advertising available everywhere?
No. It depends on the relevant player, demand connections, policies and commercial agreement.
Can the transition between stories carry a sponsor?
Yes. Approved creative can appear between video stories as a branded transition. Its duration, labeling, frequency and measurement are agreed with the publisher.