Case Study
How Circle City Broadcasting Boosted Video Engagement and Increased Revenue by 7x
AI-Powered Video Experiences That Drove Higher Engagement, Retention, and Revenue Growth
Background
Circle City Broadcasting, owner of WISH-TV, set out to improve on-site video performance and viewer engagement. Their previous player generated impressions but offered no video recirculation — users watched a single clip and then exited. This limited both engagement potential and video-driven revenue, even as site traffic remained steady.
The Challenge
Low viewer retention.
No internal mechanism to keep audiences watching multiple videos.
Underperforming video monetization.
Despite consistent ad inventory.
Static user experience.
All visitors saw the same content without personalization or automation.
They needed a smarter, automated and scalable solution to increase engagement, extend watch time, and unlock new revenue from existing content — without increasing manual workload.
The Solution: Minute-ly.com’s AI-Driven Video Suite
Circle City Broadcasting implemented two of Minute-ly.com’s core AI video solutions across desktop and mobile web
Top videos
An AI recommendation engine that automatically identifies and promotes the most relevant and trending clips across the site. By surfacing context-aware video suggestions, Top Videos kept users watching longer and drove significant recirculation within WISH-TV’s pages.
Auto Video Previews
AI-generated motion previews replaced static thumbnails, automatically displaying the most engaging few seconds of each video. This feature captured attention instantly, increasing CTR and overall video consumption without requiring manual editing or curation.
The new Experience
Bringing Broadcast Video to Vertical
As an early adopter, WISH-TV is gearing up to introduce Minute-ly.com’s automated verticalization technology -transforming traditional broadcast video into a seamless vertical experience for mobile.
The Results: Engagement and Revenue Transformed
Within three months of going live, WISH-TV saw substantial improvements across engagement and monetization metrics.
Performance Growth (Before vs. After Integration)
+897%
Video Impressions
+446.8%
Net Revenue
+5.6 pts
Click-Through Rate
44.7x
Engagement Rate
Platform Engagement
Mobile first video delivery impact
Mobile users were nearly three times more likely to engage with AI-powered recommendations and previews, highlighting the importance of mobile-first video delivery.
Engagement by Content Type
CTR by Category
Weather
+12.5% higher than average
78%
Highest engagement
Lifestyle
+9.0% higher than average
73%
Strong engagement
News
4.4%
59%
Strong baseline performance
Sports
Slightly below average
56%
Consistent interest
The Impact
By implementing Top Videos and Auto Video Previews, Circle City Broadcasting:
Turned passive viewing
into active recirculation,
increasing time on site and repeat views.
Reduced manual effort,
with all optimization handled automatically through Minute-ly.com’s AI.
Increased video-driven
revenue by 7x,
maintaining steady upward growth month over month.
Achieved 3x higher
engagement on mobile,
with AI-powered recommendations driving deeper user interaction.
“Minute-ly.com has significantly improved how our audience interacts with video content. We’ve seen measurable increases in session duration, ad performance, and overall revenue — all achieved through a seamless, automated process.”
Nelson Spade
General Manager @ Circulus Digital Media
Conclusion
With Minute-ly.com, Circle City Broadcasting successfully transformed its digital video experience — driving stronger engagement, higher retention, and a dramatic increase in revenue. AI-powered recommendations and automated previews turned their existing video library into a self-sustaining growth engine.
Result Highlights
Video Impressions
+
897
%
Revenue
+
443
%
Mobile engagement
+
324
%
Higher user interaction
45
x