Minute-ly.com forges new connections globally, increasing profitability for online sports, news and entertainment publishers

Minute-ly.com forges new connections globally, increasing profitability for online sports, news and entertainment publishers

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Leading AI video startup Minute-ly.com is improving video profitability worldwide, as online publishers across a range of industries are turning to Minute-ly.com’s AI-based technology to promote their video content in a creative and cost effective way.

High quality content is expensive, often leading to less-than-optimal returns and an increase in online video consumption has led to publishers competing to entertain, satisfy and retain consumers. Minute-ly.com’s automated product suite ensures that video remains a highly effective format, with which to deliver a satisfying user experience, engage and retain consumers and generate revenue. 

Minute-ly.com gained connections with Fortune 100 corporations such as Coca-Cola, WarnerMedia, Walmart and Mercedes-Benz as an outcome of the competitive “The Builders Commercialization Program“, which introduces corporations to startups that help solve their business needs. The program also gives the startups commercial guidance with access to a higher success rate of business opportunities with Fortune 100 companies. Gabby Czertok, General Manager of The Builders said, “At the The Builders Commercialization Program, our work connects large enterprises to the smaller, innovative startups that are working on cutting edge technology. Working with Minute-ly.com we were happy to see a professional team with an amazing solution that was relevant  for the digital world, and how their product portfolio can be a great fit for larger global companies.”

One such partnership that has emerged from The Builders Program is with WarnerMedia, where Minute-ly.com’s genre-agnostic technology will be implemented on NBA, eLeague, HBOmax and CNN Espanol, among other sites in the WarnerMedia portfolio. 

Amit Golan, CEO of Minute-ly.com says: “We are thrilled to be working with the WarnerMedia portfolio, helping them to improve and innovate their viewing experience to entertain their consumers in a tech-forward way. The Builders program has provided us with access and speed of execution to opportunities that we would not otherwise have been able to achieve.”

Pete Scott, VP of Emerging Products at WarnerMedia: “Technology and innovation are core pillars of WarnerMedia’s offering, in order for us to drive customer satisfaction, retention and to deliver our first class content to our consumers in the best way possible. Minute-ly.com is a perfectly fitting technology partner to help us carry out our goals. I’m happy to see that through our partnership with The Builders we gain early access to amazing startups that help solve crucial needs in our business.”

Minute-ly.com changes how a publisher displays and distributes video, improving content performance and profitability, giving viewers an engaging experience, irrespective of their device. The core technology identifies a video’s most captivating moments and compiles them into short compelling clips that are used across multiple products to direct users towards high quality, relevant and engaging content. The entire end-to-end process is fully automated, and works with any genre.

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